We are Simran Cuisine Private Limited, here in after referred to as “Smartfreshchicken”. When you use Smartfreshchicken services, you trust us with your information. This Privacy Policy will help you make informed decisions about your bonding with us. Please take a moment to read through it and let us know if you have any doubts.

The aim of this Privacy Policy is to explain what data gets collected, why we collect certain others by permission, and finally what we do and don’t do with it. You will find out that you are specifically able to control the shared information and manage your security and privacy while you securely and comfortably shop online with Smartfreshchicken.

When you agree to our Privacy Policy, you provide us the right to gather information and use it for the purposes explained in the following sections.


All the information and data we collect is related to providing the Smartfreshchicken service and its features. Few of this collected information is essential for you to shop on Smartfreshchicken and some of the information is essential for us to provide superior services to you – Example knowing your current location to serve early to you, information that can help us understand your taste to show you our food variants or deals you’ll find most interesting. We always try to understand the best time to provide you with good service, measure relevance to your content preferences or recommendations based on your demographic, purchase history, current location, seasonal occasions and time of the day. Let us look at all these points in detail.

Individual and personal information you share with Smartfreshchicken: When you sign up to use Smartfreshchicken, we securely store these information you put or enter. This could be your email address, full name, password, mobile number and payment details. You will be capable of use Smartfreshchicken even if you left out of sharing certain personal information but then you may drop out on some of our superior and advanced features. We never show or disclose your payment information to any third-party without your consent, apart from the payment gateway and the bank, and this information and data management shall always be Payment Card Industry Data Security Standards (PCI DSS) guideline compliant, modernized and according to new industry standards.

If you join or connect to Smartfreshchicken using permission and credentials from a Third Party Application (as defined in the Terms of service) (e.g., Instagram, Facebook), you permit us to collect your authentication information, like as your username and encrypted credentials. We may also gather other data and information available on or through your third-party application account, for example, your profile picture, name, country, address, email address, date of birth, gender, networks etc. We will not scan or import your contacts unless you allow us to. We will always be clear with you about how and when we might share information.

Automatic information: we receive and store certain types of information when you use Smartfreshchicken. Like many common websites or mobile applications, we obtain certain types of information when you interact with our services or advertisements and other content served by Smartfreshchicken on other third-party services. This information often includes, Device-specific information such as your operating system version, hardware model, unique device identifiers, and mobile network information including mobile phone number. Historical details of how you used Smartfreshchicken, such as your search queries. This enable us to make suggestions based on your general location, like products around you or relevant products. Broad, non-specific location, which we derive from your IP address.

Device event information such as hardware settings, crashes, system activity, browser type, browser language, the date and time of your request and referral URL. Cookies that may uniquely identify your browser or your Smartfreshchicken account.

Location information: For us to serve you products, we collect and process information about your current location. We use technologies like IP address, Wi-Fi, GPS and other services for this purpose. This may also, for example, provide Smartfreshchicken with information on connected devices, Wi-Fi access points and nearby cell towers.

Unique application numbers: Our service includes a unique application number. This number and information about your installation (for example, the operating system type and application version number) may be sent to our servers when you install or uninstall the Smartfreshchicken app or when it periodically contacts our servers, for automatic updates.

Local storage: To provide you related content when you use Smartfreshchicken, we may collect and store information (including personal information) locally on your device using mechanisms such as browser web storage and application data caches.

SMS, E-mail and App communications: We always like to reach out to our users to notify you about service updates, new products and other such significant information related to the Smartfreshchicken service. To assist us make these e-mails/SMS/App communications and notifications more interesting, we often receive information on how you interact with these communications and notifications.

Other sources Information: We may use other resources to receive information about you and add it to our account information. In the My Account section, we indicate the controls and relevant settings associated with your Smartfreshchicken account.


When you provide us with your personal information to login, to complete a transaction, verify your credit card, place an order, arrange for a delivery, we imply that you consent to our collecting it and using it for that specific reason only.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, use or disclosure of your information, at anytime, by mailing us at or contacting us at: 3-4 Anjani Plaza, Ashok Nagar Bhawarkua,Main Road, 452001 Indore M.P. India


By agreeing to this policy you provide us the right to disclose personal information to law enforcement offices, certain third-party rights owners, or others in the good faith and belief that such disclosure is reasonably necessary to:

1. Enforce our Terms or Privacy Policy.

2. Respond to claims that an advertisement, posting or other content violates the rights of a third-party

3. Or protect the rights, property, civil or personal safety of our users or the general public.


You have to remember that certain information is always publicly available, which means that it can be accessed by third-party applications through our APIs and developer tools. Based on your permissions, some additional information can be shared with third party applications and with others through third party applications. We work with service providers to host our Customer Delights applications and analytics providers to help us understand the use of our services. Where a third-party processes user data on our behalf (for example a hosting service provider), it is subject to security and confidentiality obligations consistent with this Privacy Policy and applicable law. Where a third-party processes user data on its own behalf, such as a Payment Gateway, its processing is subject to its own Privacy Policy and applicable law.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.


We are committed to protecting our users’ information. All user accounts are password protected. We recommend you use a unique password and exercise general password discipline to safeguard your account and related details.

We offer the use of a secure server. Critical information on our backend is SSL encrypted. We adhere to strict security guidelines when we handle your information, protecting it against unauthorised access.

We give restricted access to Smartfreshchicken agents, employees and contractors who need to know the information in order to process it, and who are subject to strict contractual confidentiality obligations and may even be terminated if they fail to meet these obligations.


We may display advertisements from third-parties and other content that links to third-party websites. We cannot control or be held responsible for third-parties’ privacy practices and content. Please read their privacy policies to find out how they collect and process your personal information.


When you sign up on the Smartfreshchicken and/or purchase product/s, through Smartfreshchicken, your credit or debit card information (such as card type and expiration date) and other financial data that we need to process your payment may be collected and stored by us and/or the payment processors with which we work. We may also collect some limited information, such as your postal code and delivery address, mobile number, and details of your transaction history, all of which are necessary to provide the service. In addition, the payment processors generally provide us with some limited information related to you, such as a unique token that enables you to make additional purchases using the information they’ve stored, and your card type, expiration date, and certain digits of your card number.

If you choose a direct payment gateway to complete your purchase, then our partner Payment Gateway stores your Credit Card/Debit Card data which is encrypted in compliance with industry standard Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only for the duration of your purchase transaction.


If our services are merged or acquired with another company, your information may be transferred to the new owners so that we may continue to provide the same service to you.

Sometimes we may, in our discretion, make changes to this policy. When we make significant changes, we will provide you with prominent notice as appropriate under the situations, e.g. by displaying a prominent notice within the service or by sending you an email. In some cases, we will notify you in advance, and your continued use of the service after the changes have been made will constitute your acceptance of the changes. Please make sure you read any such notice carefully.

If you do not agree with the terms of this Privacy Policy, then please do not use the service.

By agreeing to sign up for Smartfreshchicken after reading this policy, as may be amended from time to time by Smartfreshchicken in its discretion, you also agree and consent to us collecting, storing, processing, transferring and sharing information (personal information) related to you and/or with third-parties or service providers for the purposes as set out in this policy.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at “” or by mail at:

3-4 Anjani Plaza,
Ashok Nagar Bhawarkua,
Main Road, 452001 Indore
M.P. India